Its with sympathy that I write this blog. In matter of minutes a brand is getting hyped or destroyed on facebook and other social networking sites. Today I came across a poster on FB shared by my friends. Take a look for yourself.
Well on searching NDTV & Google News for the authenticity of this message, the results were surprisingly shocking. There is absolutely no News like this. Here take a look.
Here is my take. If people online who are "well educated" goes about posting fake information online, I have no idea were it will take us to. Today in marketing we believe that Word of Mouth is the most powerful . Imagine your best friend posting an image like this. It will take just 15 minutes to erode the brand value of something like Frooti which it took a painful 30 plus years to create.
I request people online to behave more responsibly. Passing around such fake news , erodes the trust in a product and brand. Imagine if some one does this to you. Doctoring of images and events online is a childs play and it could happen to you as well.
Lets not be naive while we post something online. Verify before you trust.
Here is my take. If people online who are "well educated" goes about posting fake information online, I have no idea were it will take us to. Today in marketing we believe that Word of Mouth is the most powerful . Imagine your best friend posting an image like this. It will take just 15 minutes to erode the brand value of something like Frooti which it took a painful 30 plus years to create.
I request people online to behave more responsibly. Passing around such fake news , erodes the trust in a product and brand. Imagine if some one does this to you. Doctoring of images and events online is a childs play and it could happen to you as well.
Lets not be naive while we post something online. Verify before you trust.
Very true, these comments and shares would decrease the sales considerably at the least for a short period and might tarnish the brand too. As long as social remains social, its hard to formalize and execute legal forms on these, and that's where the exact challenge is!
ReplyDeleteThe positive side of the open posting should not be sacrificed as well.
Few examples (courtesy: web)
- A major Indian telephony provider had to bow down to public pressure after causing a social media backlash when it legally threatened a customer to cease making negative comments on his Facebook page
- Film maker Farah Khan's tweet about a shortage of Pampers diapers in Mumbai prompted Procter & Gamble to send her a month's supply within 24 hours.
- A social media wave of protests from Facebook and Twitter groups last year forced Nestle, which makes the KitKat chocolate bars, to change its buying policy.